Showing posts with label Her Universe. Show all posts
Showing posts with label Her Universe. Show all posts

Wednesday, February 22, 2012

Her Universe talks about Mara Jade shirt

Monday Twitter was abuzz with the news that Her Universe plans to release a Mara Jade shirt for CVI. (check it out via ClubJade) Odds are that this shirt will go fast at the convention. I hope that it will also become available online for those who cannot attend the convention or are unable to purchase it at that time. 

I hope that the introduction of a Mara Jade t-shirt is a sign for the integration of more Expanded Universe characters. While I don’t expect to see every single female character features, it would be nice for Jaina, Iella or Tenel Ka to join the group. EU merchandise is severely lacking. The future inclusion of SWTOR figurines is a little frustrating given how long we’ve been waiting for a solid EU line. 

Jaina Solo action figure
About a year or two ago, I sat on the couch in my living room bidding on Jacen and Jaina action figures on Ebay. It took a couple of tries to win the auction. That’s how in-demand those figures were. There’s a market, no question about it. 

How many Dagobah Lukes or Mustafar Anakins need released each year? Swamping out one wave of “movie figures” for EU-based ones would not be detrimental to sales.
Her Universe released Naboo gold earrings and a Queen shirt for the 3D release of The Phantom Menace. I admit, I was rather surprised that these products weren’t released two weeks or further from the movie date. I have no idea if more people would have ordered the items if they knew they could wear them to the movie showings or not, but it does cause some thought.

The earrings are gold with the royal Naboo emblem in the middle. They match the shirt, which is red with the word “Queen” scrawled across the font.” Both items are rather subtle when it comes to identifying them as Star Wars. I’m not sure if this is a good or bad thing. On one hand, more subtle clothing and jewelry makes the items more adaptable to everyday wear. On the other hand, it almost feels like hiding. It’s a mixed bag with no real answer. 

Celebration VI is still quite a ways off. I wonder if we will see any new products until them. I certainly hope so. In addition to more EU-based merchandise, I keep hoping we’ll see some handbags, necklaces or headbands.

Sunday, October 2, 2011

Female Geeks: Carving Our Own Fashion Niche

Picture a female geek in your head. What does she look like? Is she wearing glasses with thick lenses? Braces? Dowdy clothing? Or did you picture the opposite stereotype of a busty woman in a tight costume?

For years, female sci-fi fans have had an almost impossible time showing their geek pride. With the Her Universe line (among other retailers), it’s becoming easier, but still a challenge. I can’t walk into a major retailer and find a Star Wars shirt in the women’s department, though there are plenty in the men and boys sections. I remember the excitement I felt with Hot Topic began carrying Star Wars shirts for women. It is rather frustrating, though, that only specialty stores carry these types of items for women.

There is an unseen benefit to this annoying limitation: we can create our own style beyond the T-shirt and jeans regime by letting retailers know what we want.
Think about what type of products you want outside of the shirts and hoodies category. For example, jewelry. Her Universe currently sells two different types of earrings and a charm bracelet for Star Wars fans and a toaster necklace for Battlestar Galactica fans. The jewelry fits well with almost any outfit.

The options go beyond jewelry. I’d like to see a line of handbags and totes from any manufacturer. Even socks, undergarments and pajamas would be neat to own.

Male geeks face their own stereotypes: overweight or super skinny, greasy faces, dark jeans with tattered T-shirts and old Converse shoes. It’s a stereotype that many hope to escape and one I don’t want to fall into.

While both female and male geek styles can overlap, they need to be two separate entities. Forcing women to wear the same or similar “geek style” as men stops us from being taken seriously as a group. It’s almost like squeezing us in an overstuffed bookcase. The book doesn’t fit correctly, but it will do.

None of us wants to be that book.